You installed an autoblogging plugin five years ago, fed it an RSS feed, and watched your blog fill with scraped posts that ranked for nothing. Today, the search for a WordPress plugin that writes blog posts means something entirely different: AI agents that research your business, analyze your competitors, draft original SEO-optimized content, and route every post to your approval queue before publishing. The shift from content scraping to content generation is the most significant change in WordPress content automation since the REST API launched.
This guide breaks down what changed, what to look for, and how to avoid the traps that catch most small business owners evaluating these tools for the first time. Whether you are replacing an agency retainer or just trying to publish more than once a month, you will find a decision framework here, not a list of participation trophies.