Yoast SEO Premium costs $118.80 per year per site as of August 2026, according to the official pricing on yoast.com. That is up from the $99/year rate that held through mid-2026, and the new price includes three add-ons (Local SEO, News SEO, Video SEO) that previously cost $79 each on top of the base license. If you are deciding whether to pay, the numbers below tell the full story: what renewals cost, what happens at 5 and 10 sites, whether bundles save money, and how the total compares to Rank Math Pro and AIOSEO at equivalent tiers.
Yoast SEO Premium: The Actual Numbers
Yoast sells four products. The free plugin handles technical fundamentals. Premium adds the features most site owners actually want. WooCommerce SEO and AI+ are bundles that layer on more. Here is the complete product lineup with current pricing, all per site per year, exclusive of VAT.
| Product | Annual Price (ex VAT) | Sites | What You Get |
|---|---|---|---|
| Yoast SEO Free | $0 | Unlimited | 1 focus keyphrase, XML sitemaps, basic schema, meta tags, readability analysis |
| Yoast SEO Premium | $118.80/yr | 1 | Everything in Free, plus redirects, internal linking, 5 keyphrases, IndexNow, Local/News/Video SEO, AI tools, 24/7 support, Academy |
| Yoast WooCommerce SEO | $178.80/yr | 1 | Everything in Premium, plus WooCommerce product schema, ecommerce content analysis, optimized product sitemaps |
| Yoast SEO AI+ | $358.80/yr | 1 | Everything in Premium, plus AI brand monitoring, competitor insights, NLWeb schema aggregation |
The price increase from $99 to $118.80 is real, but so is the value shift. Under the old pricing, Premium ($99) plus the three add-ons ($79 each) totaled $336 per year for the same feature set you now get for $118.80. Yoast effectively raised the base price by $19.80 while folding in $237 worth of add-ons. Whether that matters depends on whether you actually need Local SEO, News SEO, or Video SEO. If you do not, you are paying $19.80 more for the same Premium features you could have gotten last month for $99. For a deeper analysis of whether those features justify the cost, see our Yoast SEO Premium review.
What Renewal Costs After Year One
Yoast does not use promotional first-year pricing. The $118.80 per year rate is the same at renewal. You pay the same amount in year one, year two, and year five. This is a genuine advantage over AIOSEO, which uses introductory pricing that roughly doubles at renewal, and over Rank Math, which offers a modest first-year discount (about 11% off the renewal rate).
The tradeoff is that Yoast’s flat rate is higher than both competitors’ first-year prices. AIOSEO Basic starts at $49.50 for year one. Rank Math Pro starts at $95.88. Yoast Premium starts at $118.80. Yoast never gets cheaper, but it never gets more expensive either. You can budget $118.80 per site per year and know that number will not change.
| Plugin | Year 1 Price (1 site) | Renewal Price (1 site) | Price Increase at Renewal |
|---|---|---|---|
| Yoast SEO Premium | $118.80 | $118.80 | $0 (flat rate) |
| Rank Math Pro | $95.88 | $107.88 | +$12.00 (12.5%) |
| AIOSEO Basic | $49.50 | ~$99 (approx.) | ~+$49.50 (roughly doubles) |
AIOSEO’s renewal pricing is not published as a clean number on their site. The documentation confirms that promotional prices apply to the first year only, and the regular recurring price is higher. Based on the pricing structure and third-party reports, the renewal roughly doubles. Verify the exact renewal rate on aioseo.com before purchasing.
Per-Site Licensing: Cost at 1, 5 and 10 Sites
One Yoast subscription covers one site. There is no unlimited plan, no personal-vs-client distinction, and no middle tier that covers a handful of domains. You buy a subscription per site, and if you run several sites, you select the quantity at checkout. Bulk purchases qualify for a discount, but Yoast does not publish the exact discount tiers. Managing 100 or more sites gets you custom agency pricing. Below that, you pay the per-site rate with whatever bulk discount applies.
| Sites | Yoast Premium (before bulk discount) | Rank Math Pro (renewal, personal) | AIOSEO (renewal, approx.) |
|---|---|---|---|
| 1 site | $118.80/yr | $107.88/yr | ~$99/yr (Basic) |
| 5 sites | $594.00/yr | $107.88/yr | ~$399/yr (Pro, 10 sites) |
| 10 sites | $1,188.00/yr | $107.88/yr | ~$399/yr (Pro, 10 sites) |
The math is brutal at scale. Ten Yoast Premium subscriptions cost $1,188 per year before bulk discounts. Rank Math Pro covers the same ten personal sites for $107.88 per year at renewal. AIOSEO Pro covers ten sites for approximately $399 per year at renewal. Even with an unpublished bulk discount, Yoast would need to cut the per-site price by roughly 90% to match Rank Math’s unlimited personal-site model.
If those ten sites are client sites rather than personal sites, Rank Math requires the Business plan ($335.88/year at renewal for 100 client sites). AIOSEO does not distinguish between personal and client sites, so Pro at approximately $399/year still covers ten sites regardless of ownership. Yoast makes no distinction either, but the per-site cost remains $118.80 times the number of sites. For the full breakdown of Rank Math’s pricing tiers, see our Rank Math pricing analysis.
The Add-Ons and Whether Bundles Save Money
Local SEO, News SEO, and Video SEO: Now Included
Under the old model, these three add-ons were sold separately at $79 per year per site each. You could buy Premium for $99, then add Local SEO for $79, News SEO for $79, and Video SEO for $79, totaling $336. Under the current model, all three are bundled into Premium at $118.80. That is a $217.20 reduction for anyone who wanted all three, and a $19.80 increase for anyone who did not want any of them.
Local SEO adds LocalBusiness schema, store locator functionality, opening hours management, Google Maps integration, and a geo sitemap with KML file output. If you run a local service business, this is the add-on that actually matters. News SEO optimizes your site for Google News and Top Stories inclusion, with news-specific XML sitemaps. Video SEO generates video sitemaps and video schema markup so Google can index embedded video content. For most small business sites, Local SEO is the only one of the three you will use.
WooCommerce SEO: The Bundle That Makes Sense
Yoast WooCommerce SEO costs $178.80 per year per site. It includes everything in Premium (redirects, internal linking, Local/News/Video SEO, AI tools, Academy) plus WooCommerce-specific features: product schema with price and availability, optimized product sitemaps that exclude cart and checkout pages, canonical URL management for product variations, and ecommerce-focused content analysis for GTINs and SKUs. Under the old model, Premium plus the WooCommerce add-on was $99 plus $79, or $178 total. The new bundle at $178.80 is essentially the same price, with Local, News, and Video now thrown in.
Yoast SEO AI+: When $358.80 Makes Sense
The AI+ package at $358.80 per year is the top of the lineup. It includes everything in Premium plus AI brand monitoring, competitor insights, and what Yoast calls NLWeb schema aggregation. This is designed for content publishers and marketers who want to track how their brand appears in AI-generated answers. For a small business site, this is overkill. For a publishing operation with multiple authors and a content strategy that extends beyond basic on-page SEO, the brand monitoring layer has genuine value. For most readers of this article, Premium or the WooCommerce bundle is the right stop.
Do Bundles Actually Save Money?
Yes, if you need more than one add-on. Under the old pricing, Premium plus all three add-ons (Local, News, Video) was $336. Under the new pricing, Premium with all three included is $118.80. That is a 65% reduction for the same feature set. The WooCommerce bundle at $178.80 saves $157.20 compared to buying Premium and WooCommerce separately under the old model (which would have been $178 plus $237 in add-ons if you wanted everything). The AI+ package at $358.80 is the only tier where the savings are less clear, because the AI brand monitoring features did not exist under the old model and have no direct price comparison.
Free vs Premium, Feature by Feature
The fastest way to decide if the upgrade is worth it is to check whether your specific need sits behind the paywall. Here is the feature-by-feature comparison, based on the current product listing on yoast.com and the WordPress.org plugin page.
| Feature | Yoast Free | Yoast Premium ($118.80/yr) |
|---|---|---|
| Focus keyphrases per post | 1 | Up to 5 |
| Readability analysis | Full (best in class) | Same as free |
| XML sitemaps | Yes | Same as free |
| Schema markup | Basic (Article, WebPage, Organization, Breadcrumb) | Extended (more types, NLWeb aggregation) |
| Redirect manager | No | Yes (301/302, bulk tools, CSV import/export) |
| Internal linking suggestions | No | Yes (best-in-class implementation) |
| IndexNow integration | No | Yes (Bing, Yandex) |
| Local SEO (schema, maps, store locator) | No | Yes (included) |
| News SEO (Google News sitemaps) | No | Yes (included) |
| Video SEO (video sitemaps, schema) | No | Yes (included) |
| AI title and meta generation | No | Yes (page-level and bulk) |
| AI Content Planner | No | Yes |
| Bot blocker (AI crawlers) | No | Yes (GPTBot, CCBot, Google-Extended) |
| Front-end SEO inspector | No | Yes |
| SEO workouts (orphaned/cornerstone content) | No | Yes |
| Task list | Limited | Full (priorities, time estimates) |
| Google Docs add-on | No | Yes (1 seat) |
| Support | Community forums | 24/7 premium support |
| Yoast SEO Academy | Limited free courses | Full library |
| Social previews | Yes (Facebook, X) | Same as free |
| Content creation or scheduling | None | None |
| Keyword research | None | None |
Two patterns stand out. First, the features that stay the same in both tiers (readability analysis, XML sitemaps, social previews) are the ones where the free version is already best-in-class. You are not paying to upgrade those. Second, the features behind the paywall fall into two groups: workflow tools (redirects, internal linking, AI generation, task list) and content-type tools (Local SEO, News SEO, Video SEO, schema extensions). If you need a workflow tool, Premium is the only way to get it inside Yoast. If you need a content-type tool, Premium now includes it where it previously did not.
The internal linking suggestions deserve a specific callout. Yoast’s implementation scans your entire content library and suggests related posts with specific anchor text as you write. This is genuinely the best internal linking tool available in any WordPress SEO plugin. Rank Math has an AI Link Genius feature in its Pro tier, but the implementation is newer and less refined. No free plugin replicates this capability well. If internal linking across a large content library is your primary pain point, that single feature justifies the Premium cost for a single site. For more on how Yoast compares to Rank Math on this and other features, see our Rank Math vs Yoast honest comparison.
Total Cost vs Rank Math Pro and AIOSEO
Anyone pricing Yoast Premium is almost certainly comparing it against Rank Math and AIOSEO. Here is the total cost of ownership at equivalent tiers, using renewal pricing where applicable so you see the long-term number, not just the first-year teaser. All prices are per year, exclusive of taxes.
| Scenario | Yoast Premium | Rank Math | AIOSEO |
|---|---|---|---|
| 1 personal site (year 1) | $118.80 | $95.88 (Pro) | $49.50 (Basic) |
| 1 personal site (renewal) | $118.80 | $107.88 (Pro) | ~$99 (Basic) |
| 1 site + WooCommerce (year 1) | $178.80 (Woo bundle) | $95.88 (Pro, Woo included) | $199.50 (Pro, 10 sites) |
| 1 site + WooCommerce (renewal) | $178.80 | $107.88 (Pro) | ~$399 (Pro) |
| 5 personal sites (renewal) | $594.00 | $107.88 (Pro, unlimited) | ~$399 (Pro, 10 sites) |
| 10 personal sites (renewal) | $1,188.00 | $107.88 (Pro, unlimited) | ~$399 (Pro, 10 sites) |
| 10 client sites (renewal) | $1,188.00 | $335.88 (Business, 100 sites) | ~$399 (Pro, 10 sites) |
| 100 client sites (renewal) | $11,880.00 | $335.88 (Business) | ~$599 (Elite, 100 sites) |
A few things to note about this table. Rank Math Pro covers unlimited personal sites, meaning sites you own 100%. Client sites require the Business plan ($335.88/year at renewal for 100 sites) or Agency plan ($779.88/year for 500 sites). AIOSEO does not distinguish between personal and client sites, so the same plan covers both. AIOSEO renewal prices are approximate because the exact recurring rate is not published cleanly on their site, but the documentation confirms that introductory pricing applies to the first year only and the regular price is higher.
The comparison reveals where Yoast wins and where it loses. For a single site with no WooCommerce needs, AIOSEO Basic at approximately $99/year at renewal is the cheapest option, and Rank Math Pro at $107.88/year at renewal is close behind with broader features. Yoast Premium at $118.80/year is the most expensive single-site option, but it includes Local SEO, News SEO, and Video SEO, which neither competitor gates behind a separate add-on purchase in the same way (Rank Math includes Local SEO in its free tier, and AIOSEO includes local SEO starting at the Plus plan).
For a WooCommerce store, the Yoast WooCommerce bundle at $178.80/year is competitive. Rank Math Pro includes WooCommerce SEO at $107.88/year at renewal. AIOSEO requires the Pro plan at approximately $399/year at renewal for WooCommerce features. Yoast sits in the middle on price but offers the most integrated WooCommerce experience, with product schema, optimized sitemaps, and ecommerce content analysis built specifically for WooCommerce.
At 5 or more sites, Yoast’s per-site model becomes the most expensive option by a wide margin. Ten personal sites cost $1,188/year with Yoast versus $107.88/year with Rank Math Pro. That is an 11x difference. Even at 100 client sites, Rank Math Business at $335.88/year is dramatically cheaper than Yoast at $11,880/year. The bulk discount Yoast offers at checkout does not close this gap. For more detail on how Rank Math structures its pricing, see our Rank Math pricing breakdown.
Who Should Actually Pay for It
Pay for Yoast Premium If
You run a single content-rich site with 50 or more posts and your primary pain point is managing internal links across a growing library. The internal linking suggestions are the best implementation available in any WordPress SEO plugin, and at $118.80/year for one site, the time saved (15 to 20 minutes per post of manual searching) compounds across a year of weekly publishing into roughly 20 hours recovered. If your hourly rate is $30 or higher, the feature pays for itself.
You should also pay if you need Local SEO schema for a local business and want it integrated into your SEO plugin rather than running a separate tool. The bundled Local SEO add-on handles LocalBusiness schema, store locator, Google Maps integration, and geo sitemaps. Under the old pricing, this added $79 to the base cost. Now it is included.
Pay for the WooCommerce Bundle If
You run a WooCommerce store that generates revenue. The $178.80/year bundle gives you product schema with price and availability markup, optimized product sitemaps, canonical management for product variations, and ecommerce content analysis. This is the one scenario where Yoast’s pricing is genuinely competitive: Rank Math Pro includes WooCommerce SEO for less, but Yoast’s WooCommerce integration is deeper and more refined. For a store where product visibility directly drives revenue, the extra $70 over Rank Math Pro is a reasonable investment.
Skip Premium If
You manage more than two or three WordPress sites. The per-site pricing model makes Yoast the most expensive SEO plugin at scale, and no feature in Premium justifies paying 11x more than Rank Math Pro for the same capability set across ten sites. If you are an agency managing client sites, switch to Rank Math Business or AIOSEO Elite. The internal linking suggestions are good, but they are not $1,000-per-year better than what Rank Math offers for free.
You should also skip Premium if your site has fewer than 30 posts. The internal linking suggestions need a content library to scan. With 15 posts, you can remember what you have published and link manually. The feature starts earning its keep at 50+ posts, and becomes indispensable at 100+.
Finally, skip Premium if your real bottleneck is producing content rather than optimizing it. Yoast optimizes content you have already written. It does not draft articles, research keywords, or publish on a schedule. Paying $118.80 for better optimization tools on a blog with 5 posts that you publish twice a quarter is spending money on the wrong layer. For the full analysis of where Yoast’s gaps are, see our Yoast SEO plugin review.
The pattern we see repeatedly: a small business owner installs Yoast, publishes four posts in two months, stops because drafting takes too long, and then wonders why their SEO is not working. The problem was never the plugin. The problem was the content production bottleneck that no SEO plugin solves. ClearPost handles the layer Yoast cannot: keyword research, full-article drafting, on-page SEO structuring, and scheduled publishing to WordPress. Yoast Free handles the technical foundation: sitemaps, schema, meta tags, and readability scoring. Together, they cover the full stack without the $118.80 Premium upgrade or an agency retainer. You approve every post before it goes live. No draft publishes automatically without your sign-off.
Try ClearPost free for 7 days. AI does the heavy lifting, you approve every post before it goes live. No long onboarding, no agency overhead, cancel anytime.
Frequently Asked Questions
How much does Yoast SEO Premium cost in 2026?
Yoast SEO Premium costs $118.80 per year (ex VAT) for a single site, as listed on yoast.com. This is an increase from the previous $99/year price, but it now includes Local SEO, News SEO, and Video SEO add-ons that previously cost $79 each.
Does Yoast SEO Premium price change at renewal?
No. Unlike AIOSEO, which uses promotional first-year pricing that roughly doubles at renewal, Yoast charges the same flat rate every year. You pay $118.80 per year per site for as long as you maintain your subscription.
Are Local SEO, News SEO, and Video SEO included in Yoast Premium?
Yes. As of 2026, Yoast SEO Premium bundles Local SEO, News SEO, and Video SEO at no additional cost. Previously these were sold as separate add-ons at $79 each. The WooCommerce SEO bundle at $178.80/year includes Premium plus all add-ons plus WooCommerce-specific features.
How much does Yoast cost for 10 sites?
At $118.80 per site per year, 10 sites costs $1,188 per year before any bulk discounts. Yoast offers bulk discounts at checkout but does not publish exact discount tiers. For comparison, Rank Math Pro covers unlimited personal sites for $107.88/year at renewal, and AIOSEO Pro covers 10 sites for approximately $399/year at renewal.
Is Yoast Premium more expensive than Rank Math Pro?
For a single site, Yoast Premium ($118.80/year) costs slightly more than Rank Math Pro ($107.88/year at renewal). The gap widens dramatically with multiple sites: Rank Math Pro covers unlimited personal sites at one price, while Yoast charges per site. At 10 personal sites, Yoast costs $1,188/year versus Rank Math’s $107.88/year.